Whiteboard animation or 2D animation? Choose the best form for your product.

When you browse examples of various animated movies, you've surely noticed that they differ in terms of shapes, styles and colors. Are you wondering what animation technique to choose and which will be the best for your product and industry? What criteria should be used when choosing?

The style and line of animation should match the communication strategy of a given brand, be consistent with its character, target group and achieve marketing and business goals. In a word - the type of animation should be consistent with other forms of advertising your company. Below we will look at the most popular animation techniques: 2D and whiteboard animation, in order to present their differences, advantages and disadvantages. This will certainly help you decide what animation to choose.

Whiteboard animation

White boards on which you write with a marker exist in almost every company in the training room. Whiteboard Animation is an animated equivalent of such a whiteboard, on which the hand draws objects and characters in real time, and the narrator translates and completes the scenes. The viewer, watching the drawing process live, at the same time focuses his attention on the presented content. The recipient's gaze follows the sequential movement of the pen and thus increases his involvement. The pictures drawn on the board in a clear and transparent way lead us step by step through difficult issues and concepts. Whiteboard animation is perfect for translating topics related to science, technology, explaining complex processes and concepts. The style of animation suits both the younger target group and the modern one, which does not like overly expressive advertising messages. The technique can also be used for a brand that communicates freely and uncompromisingly with its customers. Such drawings strengthen credibility, reduce the distance and warm up the company's image. Pictures can be drawn with a black line, but also their interior can be colored. Sometimes several scenes can fit on one sheet. Whiteboard animation is also perfect for educational content, e-learning and instructional materials, because it facilitates the absorption of knowledge. This type of animation will be an attractive form for creating presentations at conferences and webinars. The animation can be complemented by props, photos or other effects. The price of this animated film technique is lower than in the case of explainer video 2D, so it is certainly suitable for those clients for whom budget is the main selection criterion.

2D animation

2D animation is a vector animation, it consists of objects drawn by hand in two dimensions, on paper or in a computer program. 2D graphics remind us of the drawings we used to draw in childhood. A 2D image is flat, so it cannot be shown at an angle or from a different perspective like in 3D animation. The benefit is that 2D animation has more movement and interaction than whiteboard animation. Specially designed characters move in different directions, blink their eyes, jump or run, and objects can freely move, appear and disappear. Colors and original 2D design attract attention and make it pleasant, and thus, to watch these types of films for longer. Here we have more possibilities to create the presented world than in the case of a white board. One scene after another connects sequentially through interesting transitions. This makes the story coherent. 2D will work well in all industries, especially when the animated film is based on storytelling and we care about greater creativity and abstract shapes. It should be emphasized that the 2D technique is a form of animation, while the style of the line and its character can be adjusted individually to preferences.

Each animation order requires an individual approach in terms of style, presentation and lines. Before we start working on the animation, our team conducts a conversation with the client to jointly adjust the product or service to the appropriate animation technique, of course based on the brand's communication strategy. The variety of techniques allows us to offer an offer that meets the expectations of the most demanding customers. If you have doubts about the choice of animation technique, please contact us. We are happy to advise and propose the best solution.